The History of Armani

The History of Armani

Armani is a brand created by the legendary Giorgio Armani in the year 1975. It is one of the most prestigious labels in all of Italy. The company is divided into sub-labels, which include Giorgio Armani, Emporio Armani, Armani Jeans, Armani Collezioni, Armani Casa, Armani Exchange and Armani Junior. Apart from this, the group also owns many bars, nightclubs and a few hotels.

The company would not have come into existence without Giorgio Armani. He was born to a respectable family in 1934 in a place near Milan. He never took any professional learning from a designing school. He studied in the local public school, where he graduated. He then went to a medical school for further studies. In the year 1957, he was offered a job to work in a departmental store in Milan. This, however, could not hide his skills and passion for the fashion world. Giorgio Armani created a menswear line for Mr. Cerruti.

In 1970, he left Mr. Cerutti and became a freelance fashion advisor and designer. He soon met with success in the fashion industry in the year 1974. In this year, he was given a chance in the Sala Bianca fashion show held in Florence. Here he simply redefined fashion by introducing leather in day-to-day outfits. He was especially acclaimed for his Bomber Jackets. At this time, people came to know of the genius and style of Armani.

In the following year, Giorgio Armani founded the Armani fashion house. Then a revolution came in the fashion industry, when he brought his unconstructed and unlined man’s jackets. These jackets were very casual and quite loose. It was a total opposite design from the trend of that time, the straight body-fit suits. The new jacket became a super hit instantly. This made the birth of a new dimension of tailoring. After three months, Giorgio revealed a same type of jacket for women that provided diversity from both the flowery frocks and those French tailored-fit suites. This design for women was made from same type of fabric used to create men’s jackets. This success enabled Armani to join the very best of the league. His name began to be taken along famous designers like Coco Chanel and Paul Poiret.

In the 1980s, Armani brought another trend-setting design for the elite. The Power suit was equally famous between men and women. This made Armani the second designer ever to appear on the cover of Times Magazine, first being the great Coco Chanel herself. During the late 1980’s, Armani enjoyed the heights of success. The House of Armani is known today in every part of the world. It is famous for its simplicity and sophistication. It has become a status of class and luxury. This class can not only be seen in its clothing, but also in each and every other product made by this label. From jewelry to perfumes and from interiors to cosmetics, Armani provides you with the best and only the best.

Find out more about Georgio Armani here or check out some of this year’s latest designs at JulesB. Do you own any Armani Items? Share your stories below!

Photo Credit: MJ/TR

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